Selling WordPress Plugins/Themes requires an eCommerce system. There are many options available for selling, both hosted-for-you, and self-hosted. 

Hosted for you:

If you don’t wish to handle setup, maintenance, and hosting, a good option might be to use a hosted service. A few options available for this are:

  • Shopify.com
  • Freemius.com
  • FastSpring.com
  • BigCommerce.com
  • Paddle.com

Pro’s of Hosted-For-You:

Having a company host your eCommerce for you has some great advantages:

  • Updates, bugs, and security handled for you
  • Hosting management/SSL Certificates handled for you
  • Quicker setup
  • Less business planning
  • End-To-End system already planned-out for you
  • Accounting and reporting typically more straightforward

Con’s of Hosted-For-You:

Having a company host your eCommerce for you also has some drawbacks:

  • Higher cost (typically in the form of a % of sales)
  • No access to payment gateway (Paypal/Stripe, etc)
  • An extra 3rd party is involved in the selling process
  • The store data does not live under your (and only your) direct control
  • The company you use could cease-to-exist at any time, or sell and be under new management. 
  • Policies could change at any time, over which you have no control. 

Self-Hosted

Hosting your eCommerce store yourself has some big advantages, but also drawbacks of its own. 

Some options available to you if considering Self-Hosted ecommerce:

  • Build-it-yourself
  • WooCommerce.com
  • EasyDigitalDownloads.com

Pro’s of Self-Hosted

  • More profits go directly to you, typically cheaper than Hosted-For-you
  • Direct access to payment gateway and funds whenever you need them
  • You own your data completely, and can do anything with it at any time. 
  • Set your own policies and procedures
  • No dependency on an extra 3rd party

Con’s of Self-Hosted

  • More setup time
  • More business planning required for success
  • More ongoing management time (updates, etc)
  • More technical know-how required

Which is right for you?

Everyone is different, and every business is different. Which one do you prefer? 

powered by Typeform

Leave a comment

Your email address will not be published. Required fields are marked *